Notes from a Small Country

Trusting you is my decision. Proving me right is your choice

“Deep Throat said “trust no one.” And that’s hard, Scully. Suspecting everyone, everything, it wears you down. You even begin to doubt what you know is the truth. Before, I could only trust myself. Now, I can only trust you…” – Fox Mulder from The X Files TV show

Learning to trust is one of life’s most difficult tasks

It’s been a year in Denmark and I’m beginning to be concerned I won’t see danger coming anymore as I’ve actually cracked one of life’s most difficult tasks – learning to trust.

In the UK I was on alert all the time. I didn’t actually know it until I moved to the happiest country in the world. I was on unconscious alert 24/7 until now, it was exhausting.

From never letting my 5-year-old son out of sight in a public place to suspecting someone at work of trying to harm my progress when they offered help, trust for me did not exist unless it had been earned.

As long as you can persuade me to trust you, you have no reason to trust me

Yet the idea of earning trust is a broken one. You either trust or you don’t. Trust doesn’t exist from technique, tools or hacks, it exists in your character.

Much of my childhood was without a father or male figure, so I looked to Batman and Clint Eastwood (Man with no name and Dirty Harry) for mentoring and guidance. Not only were they cool, but they could also get out of any tricky situation.

These characters (like Mulder from the X Files) succeeded for the most part by trusting no one, and who could blame them with bad guys around every corner?

It wasn’t just comic and movie characters that formed my trust compass. The society I grew up in (1980’s UK) didn’t instil trust, it took it away. From politics, journalism, books, movies and TV, I was constantly exposed to a society where people were not to be trusted.

So what’s happened to me in the last 12 months? I’ve been exposed to a different society, one that’s happy to pay high taxes to a government demonstrating they use money wisely (helping everyone). I’m a member of a society that understands they’ll always be a minority of people abusing the benefits, yet that isn’t a reason to cut them for those in need.

It’s a society where at work people’s trust isn’t earned, it’s there from day one. You simply need to make sure you don’t break it.

The best way to find out if you can trust somebody is to trust them

“Take the car, you and your family are welcome to use it anytime we’re not.”

Said a person I had met only an hour before.

This wasn’t a conversation in the UK, it was at a dinner in Denmark, dinner with a family we’d met through my son’s kindergarten.

In Denmark trust really is in place from the beginning, it’s not earned as time goes by.

Danes believe that others have good intent. So even if I damaged the car, the trust that I wouldn’t damage it intentionally exists. Also, the trust I’d repair any damage is in play too.

Trust is the bedrock of Danish society. From parents leaving their babies in prams outside of shops and cafes (yes I really do see this) to business deals taking place based on a conversation or simple email transaction, it’s incredible that trust in others is so high.

I’ve actually witnessed a woman walking past a pram outside a cafe where a baby was crying, and then stop to pick up the baby and cuddle it.

Can you imagine this in the UK or USA? Forgetting the fact no parent in either country would leave their baby outside a cafe, if they did, there would be a parent running out of the cafe screaming about a kidnapping.

Not in Denmark, the mother and father came out and thanked the passer-by for helping.

One must be fond of people and trust them if one is not to make a mess of life

Where I live there’s an abundance of general societal trust. That is the ability to trust a person from the moment you meet them. What I’m learning is the assumption people are honest and reliable is the only worthwhile assumption, unless of course, they demonstrate otherwise.

When we look at studies, Denmark tops a list of 86 countries of trust in society. It’s reported up to a quarter of Denmark’s wealth can be attributed to trust (what economists can’t attribute to production, infrastructure, schooling etc.) In fact, it’s widely believed that trust saves a lot of bureaucratic problems, which on the face of it makes perfect sense.

Trust is built when no one is looking

So how can you benefit from lessons in trust if you don’t live in Denmark? I’m wondering this too as I’ll be returning to the UK in the future.

I’ve split trust into 3 activities. It’s these activities I’m practising each day. My hope is they’ll build my character and help me in any society and culture I’m part of.

I’m doing this because I know I won’t be able to blindly trust colleagues embedded into a cutthroat business culture or a person acting suspiciously outside my home. Yet I do know I can trust in myself.

I can trust that I’m trustworthy by default and perhaps that will make those around me trustworthy too.

Here’s what I’m doing, why not try it too and let me know how you get on?

  1. I’m making the time to care – I actually care about other people and instead of just thinking it, I’m demonstrating it through my actions
  2. I’ve put integrity on a pedestal – Being honest with strong moral principles is key in having a trusting relationship, it’s one of my top priorities
  3. I’m checking my intent – I’m asking myself what my intent is all the time. If I’m not acting out of good intent I stop and reset.

Good luck! I’m optimistic we can follow in the footsteps of Denmark and build trusting societies all over the world, the world needs this right now.

“Trust is like the air we breathe – when it’s present, nobody really notices; when it’s absent, everybody notices.” – Warren Buffett


I hope you enjoyed this episode of Notes from a Small Country? Please give me feedback directly or in the comments. Which part was your favourite? What do you want to see more or less of? Other suggestions? Let me know!

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See you next week for Episode 11.

You can follow me on Linkedin for daily notes on life and my 5 Share Friday – 5 interesting reads, life hacks or lessons, tried & tested by me.

Originally published as part of LinkedIn newsletters here: Marcus Purvis Newsletters

5 Share Friday

5 Share Friday 28 June 2019

Quote I’m pondering “Every one of you is a super genius if you just focus your common sense.” –  Eliyahu Goldratt

What I’m reading – Staying with Eli Goldratt, I’ve started reading The Goal again, a book an old friend I used to work with recommended to me years ago. Its overall theme is continuous development and Eli was the person who introduced the Theory of Constraints.  It’s a fantastic book I recommend and interestingly it’s written like a novel, so not your usual business book. A great summary can be found at

Planting seeds of Happiness – My wife watched a TED talk from Malene Rydahl recently and thought I’d like it too, it’s terrific. We’ve been in Denmark for a year now and our children are blossoming more than we imagined. Malene easily explains the 3 human values behind this happiness. They are Trust, Freedom to be you & Finding purpose. I highly recommend watching her 16 minute TED talk, it’s entertaining and mind blowing. If you make the choices suggested, it could change your life and those around you significantly.

Most interesting internet read – According to Microsoft studied what was making employees miserable in its Surface and Xbox teams. It found 1 thing that it now coaches all managers on. That thing is the number of people attending a meeting. This wasn’t my experience while at Xbox in the UK, yet it’s still great advice for anyone who manages teams.

Favourite purchase – My family and I live in a wonderful place near a forest. It’s peaceful and only 30 minutes from the centre of Copenhagen by tain. The only downside so far, is that while the sun rises at 3:30am the birds begin to sing and I mean really sing! It’s a wonderful sound, hearing the early bird chorus, yet between the hours of 3:30am and 6am it’s also disturbing and keeps me awake. So when the birds start, I roll over and put in Macks earplugs, they’re amazing. If you’re looking for an earplug solution where you can’t feel them while sleeping (even on your side), then try Macks (I use the pillow soft ones).


I hope you have a fantastic weekend doing the things you enjoy with the people you love.

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